Quick warm up exercise to explore ideas that the team are passionate on working with.

 

Active time: 20 minutes

Agree on priorities

Explore possible directions

An efficient way to approach briefing by taking inspiration from other products/services.

 

Active time: 30 - 60 minutes

Agree on priorities 

Collective ideation 

How Might We

Set of problem statements used as a seed for ideation.

 

 

Active time: 20 - 45 minutes

Explore possibilities 

 

An approach to explore wide range of ideas using as few stimuli as possible

Active time: 30 - 45 minutes

Explore possibilities  | Collective Ideation 

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Cut & Paste

A collaborative briefing approach where individuals in the team try to build their own briefs.

 

Active time: 30 - 60 minutes

Agree on priorities | Explore possibilities 

Collective Ideation 

an approach to briefing where information are presented in parts, using a combination of specifying and expressive variables.

Active time: 15 - 45 minutes 

Agree on priorities 

Collective ideation 

A playful way to turn clients’ requirements into seed for creative ideation

 

Active time: 20 - 60 minutes

Agree on priorities | Explore possibilities 

Collective Ideation 

Iterative briefing approach that balances creative ideation and communication of requirements.

Active time: 30 - 60 minutes

Agree on priorities | Explore possibilities 

Collective Ideation 

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Briefing approach using scenarios as a way to convey the various context of interaction between user and the products/services.

Active time: 30 - 120 minutes

Agree on priorities | Explore possibilities 

Collective Ideation 

An approach to briefing where ideas are translated to key proposition, instead the other way around.

 

Active time: 60 - 120 minutes

Agree on priorities | Collective Ideation 

Consensus on business fit 

An approach to briefing where the key objective is to collect ideas that have a positive impact to people’s lives.

Active time: 60 - 120 minutes

Explore possibilities | Collective Ideation 

Consensus on business fit 

Exercise to reveal and negotiate assumptions held by the group.

Active time: 15 minutes

Agree on priorities | Consensus on business fit 

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The more we talk to you, the more inspiration we will have to expand this catalogue.

 

In the meantime, we are excited to know how you combine the different methods and how the methods apply to different domains. So, got a brief situation? contact us here!

THE BRIEFING INGREDIENTS

Based on the insights that we have discovered, we come up with several ingredients that can improve the quality of a briefing. We use the combination of the ingredients to concoct various briefing approaches.

 

Consider the methods as a starting point for you to think through ways of ideating that you may not have previously considered. We encourage you to combine different methods.

 

© 2014 Copenhagen Institute of NeuroCreativity. Chat with us at info@neurocreativity.dk

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