Recycle 

An efficient way to approach briefing by taking inspiration from other products/services.

Active Time

30 - 60 minutes

 

Preparation Time

15 - 30 minutes

 

Objective

Agree on priorities

Collective ideation

 

 How? 

  1. Prior to briefing, break the business challenges and opportunities into several individual parts. 

  2. Individually, think of how other brands have solved each of the challenges and/or capitalized on the opportunities. Share your findings with the group. 

  3. In the group, identify which of the other brand examples can be of inspiration to the current project.

  4. Combining individual and group work, start ideating by taking into consideration the relevant examples identified on the previous step.

 

1. break challenges & opportunities
1. break challenges & opportunities

2. how do others solve it?
2. how do others solve it?

3. ideas inspired by others'
3. ideas inspired by others'

1. break challenges & opportunities
1. break challenges & opportunities

1/3

 Example? 

We tend to think about new, groundbreaking ideas but oftentimes recycling ideas provide efficiency and at the same time, opens up new associations

 Why? 

Encourage the team to go beyond the obvious brands. Taking inspiration from similar brands can lead to imitation, so if you work on a shampoo brand, think of how the airlines or tire manufacturer communicates.

Facilitator's

role 

  • Business' challenges and opportunities

  • Initial ideas

To 

document