How Might We
A set of problem statements used as a seed for ideation.
20 - 45 minutes
5 - 15 minutes
In the group, break the insights into different point of views (a situation that incorporates a user, his/her needs, and the insights that can be used to leverage a creative solution).
In the group, look at the aspects of the point of views to formulate a problem statement that begins with "how might we.." Try to formulate the questions by playing at different way of framing.
Individually, use the “how might we” questions as seed for creative ideation.
Framing the brief into a set of questions makes it easier to intuitively work on ideas. The different angles of questions provide wider range of inspiration and ways of solving problems.
Have some point of views ready prior to the briefing session and make sure that the “how might we” questions created by the team are not too narrow to limit the ideation space, nor too broad to blur the focus of the project.
Point of views
How Might We questions