Kill Their Darlings
The "negative brainstorming" version of a briefing.
20 - 60 minutes
30 - 60 minutes
Agree on priorities
Identify the business objectives, challenges & opportunities as briefed by the client.
Individually, come up with “bad” ideas that will prevent the project from achieving its' objectives.
In the group, identify one positive aspect of each of the bad ideas. Remember, there is always a positive side to every bad idea.
Come up with a new idea that can help the project achieve its' business objectives, using the positive aspect identified in the previous step.
Business’ requirements can sometimes be seen as constraints for creativity. People are more likely to “buy” the requirements when it is delivered in a playful way. In addition, negative ideas may also open up non-obvious associations that can be useful for creativity.
Communicate the business’ requirements in a brief & clear manner. Facilitators should also encourage the team to loosen up and come up with really bad ideas.
Business objectives, challenges & opportunities